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3480 Highway K
Directions O Fallon, MO 63368

  • Sales: (877) 348-8310
  • Service: (877) 445-4020
  • Parts: (877) 470-6893

Birth & History Dodge Viper

Viper Timeline

  • 1989
-Viper Concept unveiled at the North American International Auto Show

  • 1991
-This was the first debut of the Dodge Viper, for public and all. At this time, it was not on sale. It was simply  used as a replacement Pace Car, and the public was amazed at how different this car was including its signature laid-back cabin

  • 1992 Dodge Viper Generation I SRT10
-At this point, the Dodge Viper was beginning to be sold. It was selling fast and was a consumer favorite. This viper continued production for 3 years.

The Birth and History of the Dodge Viper

The birth of the dodge viper was conceived in 1988 when Bob Lutz (head of Chrysler Corporation at the time) and Carroll Shelby (Famed car designer & Race car icon) were talking about designing a car that matched the 1960's muscle car and the 1990's technology. Carroll Shelby and Bob Lutz used the Cobra as a source of inspiration with the two seat design, powerful engine, minimalist straightforward design, muscular and aggressive styling, and high performance.

In 1989 the Dodge Viper appeared as a concept at the North American International Auto show in Detroit. The public reaction to this concept car had car enthusiast such as the president of the German Ferrari Club asking to place his order for one. Lee Iacocca was there for the launch of the Dodge Viper in April 1992 and was quoted as saying "If this doesn't excite you check your pulse cause you're not well today". The Dodge Viper was not just a hit in America it made the cover of Six European Magazines during its concept tours with the Auto Show circuit.

The dodge viper has now moved from a concept car to a production car and the centerpiece of this exotic automobile was its engine. The engine was based on the design of truck engine but was too heavy for sports car use. So Lamborghini (owned by Chrysler) designed the block and head in Aluminum Alloy which made it lighter for sports vehicle use.  The look, design, and power became such a cultural icon of the 90's.

A coupe model called the GTS was introduced in 1996. By this time you could see the Dodge Viper participating often in racing events. The GTS as its predecessor was chosen in 1996 to become the official pace car of the Indianapolis 500 event. The Dodge Viper not only a pace vehicle it has also won multiple racing championships not only at home but abroad and even created its own racing series which appropriately enough is called the Viper Cup.

In 2003 Dodge Viper went through a redesign courtesy of Daimler Chryslers SRT Group (Street Racing Technology group). The Viper is hand assembled at the Conner Avenue Assembly plant in Michigan. Each carefully chosen specialist goes through a rigorous 300 hrs of training to be certified to build this Detroit Muscle Car. The Viper is still built at this plant today.

July 1 2010 brought about the end of the Dodge Viper. Chrysler considered selling the arm of this division. CEO Sergio Marchionne did not want to let go of Viper and announced a redesign and launch of the Dodge Viper in 2012. We will wait in anticipation for the launch of the all new 2013 SRT Dodge Viper.  Dodge Viper has had great success for two decades of High Performance Street Legal and Track Ready reputation.